VCU School of the Arts
Rodgers & Hammerstein Concert
Objective
VCU Opera, founded in 1950, is the longest-running opera program in Virginia. Each year, students bring productions to life through fully staged and costumed operas in collaboration with the VCU Symphony. This winter, VCU Opera presents a Rodgers & Hammerstein, celebrating the timeless music of one of Broadway’s most influential duos through a dynamic, fully staged performance.
Roles
Visual Design
Video editing
Deliverables
Printed Invitation
Digital Invitation
Social media graphics
Program book
Timeframe
2 weeks
Concert: February 1–3, 2019
Concept
Inspired by the theme of the event: the famous Rodgers & Hammerstein song “Something Wonderful,” the concept explored their music through a lens of Art Deco and jazz. It emphasized the rhythm, vibrancy, and glamour of the era, capturing both the timeless appeal of the music and its emotional depth.
Process
I developed the design from Art Deco aesthetics, abstracting jazz instruments; trumpets, saxophones, and pianos, into geometric patterns, with a night-sparkle blue and gold palette evoking the elegance and energy of nighttime jazz while unifying the visual identity.
Outcome
Over three days, the event welcomed more than 500 attendees from Richmond and beyond. Guests dressed in suit attire, enhancing the immersive experience that celebrated Rodgers & Hammerstein’s music through a jazz-inspired, Art Deco visual concept.