Client: VCU Medical Center
Agency: VCU Relations
Released December 2018

Deliverables:

Annual Report Publication 2017–18
3000+ copies

Team:

Creative Direction: Pamela Arnold
Art Direction: Tara Pairoj-Boriboon, Edward Beckwith
Design: Tara Pairoj-Boriboon
Content & Copywriting: Edward Beckwith

My Roles:

Design Research
Art Direction
Concept + Design

VCU Health is constantly pushing the boundaries and expectations of healthcare. We bring the extraordinary into the ordinary by expanding on the latest research and cutting-edge treatments. We open our doors, our arms, and our hearts to offer the very best care. Content and design are “expandable,” through the engagement of folds and through the use of colors.