Structuralism

A. Play in Space

There always have been forms, functions, and structures. Objects as well as subjects offered up to the senses as accessible and recognizable forms. Everything around us should be observed – how were/are we living? Rooms became my obsess as well as the relationship among household objects and human grid system. The proportion of everyday objects allow for certain interactions. This structuralist toy was created to allows one to creativity formulate relationships between the space and objects. A chair, table, bed, television, are the geometric foundations of everyday life.

Area of research

Object Design
Experiential Design
Architecture
System Design

“...every object in the room encourages imagination.”
– Alma Siedhoff-Buscher

B. Disney + Urbanization

A comparison between chaotic urbanization and Disneyland; a theme park which is also chaotic but embracing. I found the whimsy of Disneyland; a fantasy performativity, converts the chaos into amusement.

Disney characters were studied using architectural principles, disassembling their characters’ iconic elements and transforming them into proportional architectural components. The colors represent their personality, and the layouts represent their characters. Ultimately, this set of urban planning was created playfully through the use of serious principles.

Area of research

Typography Design
System Design
Architectural Principles
Identity