The Telly Awards 2021
Silver Telly Winner in Branded Content: Virtual Events & Experience

Clients: American Petroleum Institute | API
Agency: CRAFT | Media Digital
Virtual Event Livestream January 2021

Deliverables:

Event websites – SOAE Event website, Interactive Report website
Data Visualizations, Infographics
Social Media Graphics, E-Newsletters
Screen Contents/Presentations, Polling-Trivia Graphic Backgrounds

Duration:

16 Weeks

Team:

Creative Direction: Sinead Casey
Art Direction: Ken Jaffe
Design Lead: Tara Pairoj-Boriboon
Design: Ken Jaffe
Animation/Production: Shannon Douglass, Chad Sherman
Copywriting: Taylor McGrath, NIkki Slade
Development: Sridhar Shankar, Harish Iyer
Project Managing: Sinead Casey

My Roles:

Design Research
Branding
UIUX Design
Wireframe
Prototyping
User testing

Overview

SOAE 2021 is the first public virtual event that American Petroleum Institute ever hosted and the event has garnered over 1,700 views from the East to the West side of the world, 90% more than in-person attendance in 2020. The audience fueled a two-way conversation, participating in polling, trivia questions, and Q&A during the livestream event. Moreover, the audiences could have access to the interactive report where it allowed users to engage through video, data visualizations, and social shareability.

Problem of the “Report Website”

Turning a 100-page-report book into a digital report was the most challenging of this project. The client would like to stick with displaying linear text more than transforming them into visuals. We knew this report site would give a long-scroll experience and might not be able to keep the audience engagement.

Solutions

With client’s specific desire, we believe the best solution is to offer the audiences an interactive website. The interactions will guide the audience journey with captivating animations, videos, and other interactive elements. This will keep them engage on the site longer.

Results

This went as we expected as we include a Trivia game at the beginning of the event asking questions where answers are all in the report. We discovered that 96% of the participants answered them correctly.