Client: Doordash
Agency: CRAFT Digital Media
Launched January 2022 – December 2022

Deliverables:

Social Media Graphics (Twitter, Instagram, Facebook, Digital News)
Digital Ads
Campaign Websites (USA and Canada)
Print Collaterals

Team:

Art Direction: Ken Jaffe
Design Lead: Tara Pairoj-Boriboon, Ken Jaffe
Design: Ashley Ruben, Elyse Halpern, Sarah Fierle
Project Management: Nick Maggio, Layle Nelson
Account Executives: Mike Bushnell, Brooke Ainslie
Developers: Sridhar Shankar, Harish Iyer

My Roles:

Art Direction
Concept + Design
Branding
Design Research

Overview

DoorDash’s business model is under scrutiny by the public and the media. The company needs to restore back their reputations. We strongly believe that by launching an Awareness Campaign will build brand affinity and will bring a new level of public and media attention to everything good DoorDash does and stands for.

Results of the Successful Campaign

We have produced over 100 social media graphics and over 10 concepts to spread awareness across social media platforms. We have launched the first part of campaign on Facebook and Twitter targeting Washington, California, Massachusetts and New York. Within the first week, our graphics have reached over 500,000 people and nearly 34,000 people remember our graphics within the first two days.

More than Social Media Graphics

Since January 2022, the campaign has been very successful and our target has expanded to all other states in the U.S. including British Columbia, Ottawa and Quebec in Canada. However, the growth of concept isn’t limited to only social media graphics but it has been developed strategically to apply on other DoorDash materials such as print ads, digital ads, cards, digital reports, one-pagers including campaign websites.