Amazon Autos 3-Year Visioning
Overview
Car buying can be complex, with hours of research, paperwork, and back-and-forth with dealerships. Amazon Autos aims to reimagine the process, letting customers research, finance, and purchase new, used, or certified pre-owned (CPO) vehicles online, then schedule a seamless pickup. The 3-year vision centers on transforming the experience for customers, dealers, and advertisers, highlighting the strategies that will shape the future of the Autos product.
Roles
Visual Strategy
Design System
UI/UX
Deliverables
3YV Sizzle Reel
Design System
Timeframe
2 weeks
May 2025
Concept
The concept drew inspiration from the organization’s logo, which incorporates the “Rotunda,” a symbol of academic heart and architectural tradition. Translating this into design, the front columns of the Rotunda were reimagined as a simplified three-line column grid. Each line represents a core pillar of the community: 1) students, 2) faculty, and 3) staff, while their infinite extension conveys UVIMCO’s forward-moving mission and the lifelong pursuit of knowledge.
Phase 1: Annual Report + Rebrand
Building on the concept, the Annual Report design applies the lines flowing across layouts, creating a sense of structure and continuity throughout the publication. The design balances clarity and elegance, guiding readers through the content while highlighting the achievements and stories of UVIMCO’s community. By combining meaningful symbolism with a modern visual approach, the report not only communicates key information but also reinforces UVIMCO’s identity and mission in a visually cohesive way.
Phase 2: Website + Collateral redesign
Following the release of the 2020–2021 Annual Report, the refreshed design concept was extended across UVIMCO’s broader communications. It has been incorporated into materials such as one-pagers, PowerPoint and Word templates, social media graphics, and its website. This cohesive application reinforces UVIMCO’s brand identity across multiple touchpoints, ensuring a consistent and modern visual presence while strengthening the organization’s connection with its community and stakeholders.
Problem
As part of the University of Virginia (UVA), UVIMCO shares the UVA brand identity, but its website did not reflect this visual connection. The client also wanted a refreshed design with clearer hierarchy and stronger contrast to help the audience navigate content more effectively.
Results
The website was redesigned to elevate the brand and showcase UVA’s student culture, achievements, and the ways UVIMCO supports a thriving community of students, faculty, and staff. The update incorporates stronger contrast to establish a clear visual hierarchy, guiding audiences’ attention to key content. The site leverages UVIMCO’s signature blue to communicate strength, leadership, and heritage, creating a cohesive visual connection between UVA and UVIMCO while reinforcing brand identity.
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